ConvergeSE is one of my favorite events. It’s generally swarming with smart people sharing smart ideas. But all this talk about design thinking has me thinking about design thinking.
We need to rethink how we think about design. We focus too much on aesthetics, not enough on outcomes. Focus should be on pleasurable and frictionless achievement of the user’s goals. Sometimes we let visuals get in the way. We have to leave our design aesthetic ego at the door and focus on positive outcomes for the user.
Just as the great Frank Lloyd Wright said, “Form follows function”.
Photo Credit – Jason Beaird