J Cornelius

On business

The Paradox of Easy — January 1, 2010

Who hasn’t been frustrated by a “press one for English” menu system? Over time, these systems have become more sophisticated. Voice recognition, caller ID, and detailed research and analysis of caller feedback have all done their part, but we still don’t like the ‘auto-attendant’. It would be easier for police to find speeding highway drivers if there... continue »

Don't Be Evil — December 3, 2009

This is the well known mantra of corporate governance at Google. Without a doubt, Google has the majority of mind and market share for many of the tools we use everyday. Services like Maps, Gmail, Docs, Reader, and Wave (not to mention YouTube) are becoming woven into the very fabric of how we use the Web. Ever hear someone say, “just Google it” when they mean ‘search’?... continue »

Google extends the life of IE6 — September 6, 2008

Yesterday Google announced that they enhanced Gmail for IE 6 users. Really? Google updated the Gmail core almost a year ago. According to the post “IE6 wasn’t able to handle the complexity of the new code in a way that met our performance and stability goals”. So now, 10 months later they release new code saying “we’ve been working with the IE engineers at... continue »

Outsourcing Tech Support — August 13, 2004

Article written for the 2004 Shareware Industry Conference discussing the pros and cons of using outside technical support for your company. More than Meets the Eye When considering outsourced technical support for your company or organization there are generally two perspectives that need to be examined. That of your company and more importantly, that of the customer you service. ... continue »

Search Engine Strategies — July 7, 2004

Article written for the 2004 Shareware Industry Conference discussing search keywords and how minor changes in keywords can effect search results, tips and techniques on increasing search ranking, and the cost-effectiveness of paying for keywords. Effective Keyword Selection: Choosing search terms can be tricky business. You have to find terms that are relative to your product or... continue »