Better products.
Smarter decisions.
Product strategy and leadership for companies that need to move forward with clarity & confidence.
Start with the real problem. Everything else follows.
Every engagement starts with understanding your problem — not your feature list, not your competitor's product, not the thing your board is excited about. Your actual problem. Once that's clear, the path forward gets simpler.
The approach is grounded in human-centered design, behavioral economics, and three decades of building real products and companies. When AI can accelerate the work, you'll see where and how. When it can't, you'll hear that too.
No fluff. No frameworks for the sake of frameworks. Just clear thinking applied to your specific situation.
Assessment
A structured deep-dive into a specific challenge — product direction, market positioning, customer alignment, AI opportunity, or whatever's keeping the team stuck. Could be a day, could be a few days. You walk away with a clear picture and a plan for what to do next.
Engagement
A scoped project built around a specific goal. Product strategy, customer validation, go-to-market planning, AI integration, competitive positioning — whatever the challenge, the outcome is defined upfront. This isn't just advice. It's hands-on strategic work.
Retainer
Embedded advisory on a regular cadence. Your product direction, team development, and strategic decisions get the benefit of fractional CPO-level thinking — without the full-time hire. Flexible commitment, structured around what you actually need.
"J has helped us deliver amazing value to our customers time and time again. His ability to take nebulous concepts and drill down until they become quality products is second to none."
"J shows you how to ask the right questions, dig into the core of the challenge, and drive towards results-based solutions."
"The concepts he teaches be applied to any type of product or business idea. A clear and concise way to make sense of the chaos and build something people will actually buy."
"Few have logged as many hours as J, thinking deeply about product design and the methodologies that lead to success. This book captures years of wisdom."
"For J, nothing is impossible. He knows how to get things done, even on ridiculously short notice. A great eye for small details but never forgets the high-level strategy."
"J clears up so much about the process of building products and makes it easy for designers, developers, and business people to understand and apply."
"J's guidance is perfect for anyone who has to create and deliver a competitive, distinct experience. The playbook for a toolset tried and trusted by today's wildly successful brands."
How to Determine the Right KPIs to Track the Success of your Digital Product
Learn which KPIs matter for UX success & how to use them to get key stakeholders on board with investing in your product design improvement plans.
Read →Neuroscience Proves Great Digital Design is Non-Negotiable
When two products have similar capabilities, customers usually choose the better looking one. Learn what the brain can tell us about great digital products.
Read →How to Get Stakeholder Buy-In on User Research
Is your company sitting on valuable user research? Use these tips to overcome internal resistance and get stakeholder buy-in for product improvements.
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Loops: Building Products with Clarity & Confidence
Building things with limited time and a limited budget means every decision matters. Loops lays out the processes, exercises, and methodologies used by some of the world's fastest-moving product teams to get out in front and stay there.
Covering the full arc from research through prototyping, testing, branding, and building at speed — this is the framework behind every engagement.
Available in paperback, Kindle, and audiobook.
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