Portrait of J Cornelius

Hi, I'm J — a product strategist, builder, author, and 9-time entrepreneur.

I love using tech to solve problems for humans.

For the last thirty years I've been building products and companies. Starting in the late '90s by creating software that helped millions of people make websites, then founding a consulting company where we helped Delta Air Lines, Intercontinental Hotel Group, UPS, and a long list of startups do great things.

I wrote Loops - the book about eary-stage product design. Hosted the Design Driven podcast. More recently I'm building a AI-powered restaurant platform and running a casual Italian restaurant in the north Georgia mountains.

Some of the companies I've helped include:

  • Delta Air Lines
  • InterContinental Hotels Group
  • UPS
  • Coca-Cola
  • Circle K
  • Fiserv
  • Fortune
  • MailChimp
  • IBM
  • CNN
  • The Home Depot
  • American Express

The Book on Early-stage Product Design

Loops: Building Products with Clarity & Confidence

Amazon Bestseller

Loops: Building Products with Clarity & Confidence

Loops is the playbook I wish I'd had when I started. The processes, exercises, and methodologies for figuring out what to build, validating it, and building it well — methods I've used at Delta, Google, Samsung, and dozens of startups. In an era when AI is accelerating every phase of the product cycle, that clarity matters more than ever.

Available in paperback, Kindle, and audiobook.

Over 70 talks given in 9 countries

Speaking at conferences and leading workshops is one of my favorite parts of the work — discussing ideas out loud, in a room full of people collaborating in real time.

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Off the clock

When I'm not at a screen, I'm probably in the kitchen, behind the wine bar, or up in Marble Hill, Georgia — where I own Lucky Hare and Night Train Pizza. The kind of place where you learn whether the work was actually good about five minutes after the plates hit the table.

Let's talk.

Working on something interesting? Want a sharp outside perspective on a thorny product problem? Send a note — the kind of conversation I love starts with a real problem and zero pitch.