AI is reshaping travel & hospitality from the inside out.
What you do next will shape the future of your business. Let my 30 years of deep expertise in travel & hospitality software be your guide.
Start with the real problem. Everything else follows.
The conversation doesn't start with AI. It starts with your actual business problem — the decision you can't make, the opportunity that won't come into focus, the pressure building from the board. Once that's clear, the right role for AI becomes obvious.
Thirty years building technology products, a decade working with travel brands, combined with owning multiple restaurants and a luxury wine travel company, means the evaluation is grounded in operational reality. Not vendor promises, not conference keynote hype — what actually works when guests, margins, and staff schedules are on the line.
The result is a clear-eyed view of where AI creates real value in travel, hospitality, and food & beverage — and where it's a distraction. No fluff. No frameworks for the sake of frameworks.
The Interface Is Dead. Now What?
Why the companies closest to the problem will win the AI era — and why that might finally include yours.
Read →Stop Waiting for the Super-App — Your Business Needs to Become One
The super-app isn't arriving as a single product from Silicon Valley. It's being assembled by every business willing to ask: where is the friction?
Read →Don't Build a MVP!
An MVP is the simplest version of your product that’s capable of demonstrating the value you have to offer the customer.
Read →Assessment
A structured diagnostic that answers the questions blocking your next move. Walk away with a written action plan you can execute immediately — not a generic framework.
Project
Fixed-scope work built around solving one specific challenge — from AI integration to product strategy to go-to-market. Hands-on execution, not a slide deck.
Retainer
Fractional Chief AI and Product Officer thinking on a regular cadence. AI strategy, product direction, vendor evaluation, and competitive positioning — without the $400K+ full-time hire.
"J has helped us deliver amazing value to our customers time and time again. His ability to take nebulous concepts and drill down until they become quality products is second to none."
"J shows you how to ask the right questions, dig into the core of the challenge, and drive towards results-based solutions."
"The concepts he teaches be applied to any type of product or business idea. A clear and concise way to make sense of the chaos and build something people will actually buy."
"Few have logged as many hours as J, thinking deeply about product design and the methodologies that lead to success. This book captures years of wisdom."
"For J, nothing is impossible. He knows how to get things done, even on ridiculously short notice. A great eye for small details but never forgets the high-level strategy."
"J clears up so much about the process of building products and makes it easy for designers, developers, and business people to understand and apply."
"J's guidance is perfect for anyone who has to create and deliver a competitive, distinct experience. The playbook for a toolset tried and trusted by today's wildly successful brands."
Loops: Building Products with Clarity & Confidence
Building things with limited time and a limited budget means every decision matters. Loops lays out the processes, exercises, and methodologies used by some of the world's fastest-moving product teams to get out in front and stay there.
The methodology has been applied at Delta, Google, and Samsung. In an era where AI is accelerating every phase of the product lifecycle, that clarity has never mattered more.
Available in paperback, Kindle, and audiobook.
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