Empathy Map
Originally developed by the fine people at XPlane, the Empathy Map is the go-to tool for documenting and understanding how people think.
Loops // Resources
Resources
Thanks for buying a copy of the book. Below you'll find PDF downloads and links to the books and other resources mentioned in Loops.
Downloadables
Value Proposition Canvas
Created by the fine people at Strategyzer, the Value Proposition Canvas has become the best way to visualize how your product's features and benefits relate to your customer's pains and gains.
Business Model Canvas
Also developed by Strategyzer, the Business Model Canvas has become the best way to visualize all the important moving parts of your business model and how they relate to each other.
Empathy Map, Value Proposition, & Business Model Relationship Diagram
Created at Nine Labs, here's how the Empathy Map, Value Proposition Canvas, and Business Model Canvas all fit together.
Customer Interview Question Swipe File
Dozens of proven interview questions you can use to understand your customer and their needs.
Workshop & exercise supplies
Brand Ethos Deck
My go-to deck for defining your brand ethos.
Buy from Branding.cards →
MOD Timer
Keeping track of time can be hard when you're thinking about other things. The MOD Timer keeps you on track.
Buy from Amazon →
Whiteboards or Post-it Pads
You'll want a lot of whiteboard or other workspace for drawing and collaborating. Some options:
- Double-sided rolling whiteboard
- Post-it pads or Magic Whiteboard sheets with easels
- Idea Paint to turn your walls into whiteboards
- Or just tape up a bunch of white butcher paper
Portable Audio Recorder
When doing customer interviews and other work sessions you'll want a reliable way to record the audio. This recorder is easy to use and has built-in USB.
Buy from Amazon →
Black Whiteboard Markers
Nothing beats a stockpile of quality black markers. The thick tip keeps your sketches loose. Get at least 12.
Buy from Amazon →
Felt Tip Pens
Great for sketching on sticky notes or paper. The wider point keeps you from getting too detailed. A few colors helps.
Buy from Amazon →
Yellow Sticky Notes
You can't have too many. The standard square ones are good, but the 3x5 size is even better.
Buy from Amazon →
Colored Sticky Notes
Yellow handles most things, but colored notes help keep some exercises organized. One box of assorted colors will get you started.
Buy from Amazon →
Colored Sticky Dots
A fast, simple way to vote, group, or build basic heat maps during exercises.
Buy from Amazon →
Plain White Copy Paper
No need for anything fancy. One ream is plenty — or just borrow some from the nearest copier.
Buy from Amazon →
Mobile UI Notebook
Great for paper prototyping. Six screens per page — enough for a simple workflow or several options of one screen.
Buy from Amazon →
Field Notes
My favorite pocket notebook for over a decade. Get the dot grid — it makes notes and sketches easier.
Buy from Amazon →
Plain Masking Tape
Nothing fancy — you just want it sticky enough to stay on the wall while you move things around.
Buy from Amazon →
Some links above are affiliate links. Other than any payment through the affiliate programs, no compensation was received in exchange for these recommendations — they're based on real experience using or reading them. The effectiveness of these tools, and the quality of the outcomes you might get from using them, isn't guaranteed.
Empathy Map is Copyright XPLANE, Corp. Value Proposition Canvas and Business Model Canvas are Copyright Strategyzer AG. All other content is Copyright 2019 Novelaboratori, LLC unless otherwise noted.