Fall in Love with the Problem, Not the Fix
Something’s not working. Tickets are slow. Servers are quitting. Food cost is creeping up. Your first instinct is to fix it, right now. That’s what makes you good at this job — you don’t sit around when there’s a problem.
But that same instinct can also cost you. Because the first fix that comes to mind isn’t always aimed at the right problem.
A $15,000 Lesson
I know an operator who was convinced slow ticket times on weeknights meant they needed a new POS system. The one they had was "too clunky," the staff complained about it, tickets were getting lost. So they spent months shopping for a new system. Signed a contract. Retrained the whole staff. Thousands of dollars and weeks of pain later, the ticket times were about the same.
Turns out the bottleneck was in the kitchen. The expo station was in the wrong spot, creating a traffic jam during rushes. A $200 table move and some shelf rearranging fixed what a $15,000 POS switch couldn’t.
They fell in love with the fix instead of the problem.
Watch for These
It shows up everywhere in restaurants:
- "We need more marketing." Maybe. Or maybe first-time guests aren’t coming back, and the real problem is the experience — not how many people hear about you.
- "We need to hire more people." Maybe. Or maybe your schedule doesn’t match your actual busy times, and you’ve got too many people on slow shifts and not enough on the rush.
- "We need a new menu." Maybe. Or maybe three items are dragging everything down and the rest of the menu is fine. You don’t need a reprint — you need to cut the dead weight.
- "We need a loyalty app." Maybe. Or maybe your servers don’t greet regulars by name, and no app is going to fix that.
- "We need a better online ordering system." Maybe. Or maybe the issue is that your menu descriptions are confusing, your photos are bad, and people can’t tell what they’re ordering.
How to Find the Real Problem
Before you spend money on a fix, ask four questions:
- What exactly is going wrong? Not "things are slow." What is slow? When? How slow?
- How do we know? Is there data, or is it a feeling? Check your POS reports. Look at the schedule. Count the returns.
- What have we already tried? And why didn’t it work?
- Who’s closest to the problem? Ask your line cooks, your servers, your host. They see things you don’t because you’re in the office and they’re on the floor.
The right answer is usually simpler and cheaper than the first thing you thought of. But you won’t find it unless you spend a little time understanding the problem before you rush to fix it.