The Assessment
Get clarity on where you stand and exactly what to do next.
A structured diagnostic for a specific challenge.
Something's stuck. Maybe it's a product direction that needs a sanity check. A market opportunity that isn't quite coming into focus. A creeping suspicion that AI should fit somewhere in the business but no clarity on where — or whether it's even the right move.
The Assessment is built for that moment. Half-day to two days of my focused, rigorous attention on your specific problem. Not a rambling conversation — a systematized diagnostic that produces a written report you can act on the day you receive it.
What makes this different: most assessments look at one dimension — the technology, or the business model, or the user experience. I evaluate the full picture. Business model, UX, technical architecture, and AI readiness. Because the right answer usually lives at the intersection of all four.
I have particular depth in travel & hospitality — hotel groups, restaurant groups, travel tech, hospitality SaaS — where I bring both consulting expertise and hands-on operator experience.
Investment starts at $3,500 depending on complexity.
1. You share. I read.
Before any call happens, you complete a structured questionnaire and share relevant materials — product, metrics, competitive landscape. I review everything using a proprietary evaluation framework. No time wasted getting up to speed.
2. Working session.
A half-day or full-day session — virtual or on-site — to dig into findings, pressure-test assumptions, and work through the real questions together. This is where clarity happens.
3. Written report.
Findings, prioritized recommendations, and a clear action plan. Not a slide deck that collects dust — a tool you can hand to your team and start executing. Includes an honest evaluation of where AI creates real leverage in your situation and where it doesn't.
4. What comes next.
The Assessment often reveals a larger strategic opportunity. Clients frequently move into an Engagement or Partnership after seeing the findings. That's not a bait-and-switch — it's a genuine diagnostic that clarifies the path forward.
The cost of indecision is higher than the cost of clarity.
A CEO who's been stuck for months pays a fraction of what another quarter of indecision costs — or worse, what building the wrong thing costs. Companies are making major AI bets right now, many of them poorly informed. "We know AI matters but don't know where to start" is the most expensive sentence in business today.
Thirty years of building products, writing code, designing interfaces, and running companies — applied to your specific situation, in a format designed to produce answers, not more questions. This is the fastest way to get clear thinking on your problem.
"J shows you how to ask the right questions, dig into the core of the challenge, and drive towards results-based solutions."
"J has helped us deliver amazing value to our customers time and time again. His ability to take nebulous concepts and drill down until they become quality products is second to none."
"The concepts he teaches can be applied to any type of product or business idea. A clear and concise way to make sense of the chaos and build something people will actually buy."